Craig, better known now as Mr PokerBeast, is the driving force and the “brains” behind PokerBeast clothing. Based in Sunderland, Craig is a dedicated poker tournament specialist with a sharp eye for structure, value, and player experience. Known for creating well-run, poker events, he’s built PokerBeast into a trusted clothing brand by combining deep poker knowledge with a genuine passion for the game and its community.

Lewis is the Head of Media and Business Manager, overseeing all content creation and business support across the brand. A seasoned cash game specialist, he is no stranger to the poker felt, bringing first-hand experience and insight into everything we produce. Lewis plays a key role in driving our media presence, managing operations, and ensuring our business and marketing output remains sharp, consistent, and results-focused.